http://www.businessweek.com/news/2010-0 ... ate1-.html
I co ważniejsze cytaty:
Real must come back from a 1-0 deficit against Lyon tonight to reach the quarterfinals of Europe’s Champions League. Being eliminated may mean losing as much as $82 million in prize money, sponsorships and other revenue, according to Simon Chadwick, a professor of sports business strategy and marketing at Coventry University Business School in England.
The investment in players swelled the team’s debt beyond the 510 million euros it already owed, club accounts show.